About
Forty years of operating. The results, written down.
I am Robert T Fletcher. I have started, run, sold and lost companies, and for the last decade I have spent most of my time inside other people's. This site is what happened in those engagements — the situation I walked into, what we changed, what it moved, and what it cost along the way.
One story that sounds too clean would make you doubt all the others. So the bad months are in here too.
How these stories are written
Every figure comes from the client
Numbers are taken from the client's own accounts, CRM or dashboard and signed off by them before publication. Nothing is estimated to look better.
Anonymised, never invented
Many owners will share the numbers but not the name. That is a fair trade. The client type, size, region and sector are always real; the logo is simply withheld.
The setback is always included
Every story names something that went wrong — a client lost, a month of falling revenue, a person who left. A case study without a cost is marketing, not evidence.
Written permission, kept on file
No story is published without it, and any client can ask for theirs to be removed at any time, without explanation.
14
Stories published
14
Industries covered
40
Years operating