The case files
14 engagements. Each one states the situation before, the specific changes made in order, the measured result, and one thing that went wrong. Anonymised at the client's request; every figure is theirs.
Showing 14 stories
SaaS Founder · 14 people · 12 months
Stuck at $1M ARR for seven quarters, with logo churn running near 3% a month.
Robert didn't tell us to raise prices. He made us watch twenty renewal calls until we admitted we were charging for the wrong thing.Read the case
Agency Owner · 22 people · 90 days
A full order book, a burnt-out delivery team and roughly a third of projects shipping late.
I took a two-week holiday in month four and nothing caught fire. That had never happened in nine years.Read the case
Ecommerce Brand · 9 people · 6 months
Paid acquisition costs climbing every quarter, with only 14% of customers ever placing a second order.
We spent two months not chasing new customers. It was the most uncomfortable and most profitable decision we've made.Read the case
Independent Consultant · Solo · 4 months
Positioned as a generalist, competing on price, averaging £3k projects with long sales cycles.
Saying no to eighty percent of enquiries felt like career suicide for about six weeks. Then the right people started arriving pre-sold.Read the case
Startup Founder · 6 people · 5 months
Thirty-one investor conversations, no term sheet, and no consistent explanation of what the company did.
The deck barely changed. What changed was that all three of us finally told the same story in the same order.Read the case
Family Business · 48 people · 8 months
A founder ready to step back at 71, two siblings disagreeing on direction, and almost nothing written down.
Twenty years of knowing how everything worked, and none of it was anywhere but in Dad's head. Writing it down was the inheritance.Read the case
Business Coach · Solo plus VA · 90 days
Fully booked at 28 one-to-one hours a week, with income capped and no way to take a week off.
Same expertise, same clients, half the hours. I just stopped selling time and started selling the outcome I was already delivering.Read the case
Real Estate Team · 7 agents · 6 months
Lead flow that swung wildly month to month, with follow-up stopping after the second attempt.
Ninety minutes, doors closed, phones on. It's the least clever thing we've ever done and it doubled the business.Read the case
Nonprofit Director · 16 staff · 10 months
Sixty percent of donors lapsed within a year, forcing an expensive acquisition treadmill every spring.
We had been asking four times a year and thanking once. Reversing that ratio changed everything.Read the case
Corporate Executive · Solo · 4 months
Eighteen years into a six-figure corporate career, wanting out, and paralysed by the downside.
Once the worst case was written down with a number next to it, it turned out to be survivable. The fear had been doing all the maths.Read the case
Managing Partner · 31 people · 7 months
A profitable firm on paper with 74 days of debtor days and two months where payroll was genuinely in doubt.
We were the most profitable we'd ever been in the month we nearly couldn't pay everyone. Nobody teaches you that those two things live in different places.Read the case
Multi-Site Operator · 3 sites, 62 staff · 9 months
Turnover growing across three sites while net margin fell from 11% to 4% in two years.
We'd added two sites and lost the plot on the one thing that mattered. Turnover was a vanity number and we'd been celebrating it.Read the case
Sales Director · 9 reps · 5 months
A £4.1M pipeline that produced £600k, with forecasts wrong by 40% every single quarter.
We deleted two point six million pounds of pipeline in an afternoon. Revenue went up the following quarter.Read the case
Owner-Operator · 27 people · 11 months
Winning plenty of work at prices that turned out to be wrong, with four of the last nine projects finishing below cost.
We were the cheapest for a reason and the reason was we were wrong. Finding out exactly how wrong was the whole job.Read the case