The case files

Client stories, with the working shown

14 engagements. Each one states the situation before, the specific changes made in order, the measured result, and one thing that went wrong. Anonymised at the client's request; every figure is theirs.

Showing 1 story in Tech Startup

Tech StartupCASE 01

$1.5M seed round closed

Startup Founder · 6 people · 5 months

Thirty-one investor conversations, no term sheet, and no consistent explanation of what the company did.

The deck barely changed. What changed was that all three of us finally told the same story in the same order.
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