SaaSCASE 01
$1.0M to $5.2M ARR, churn down 42%
SaaS Founder · 14 people · 12 months
Stuck at $1M ARR for seven quarters, with logo churn running near 3% a month.
Robert didn't tell us to raise prices. He made us watch twenty renewal calls until we admitted we were charging for the wrong thing.Read the case