The case files

Client stories, with the working shown

14 engagements. Each one states the situation before, the specific changes made in order, the measured result, and one thing that went wrong. Anonymised at the client's request; every figure is theirs.

Showing 1 story in Nonprofit

NonprofitCASE 01

Donor retention 81%, donations up 45%

Nonprofit Director · 16 staff · 10 months

Sixty percent of donors lapsed within a year, forcing an expensive acquisition treadmill every spring.

We had been asking four times a year and thanking once. Reversing that ratio changed everything.
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